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Assistant Director, Customer Acquisition
- Based in East of England
- Fantastic opportunity to drive a new approach to customer acquisition
About Our Client
Anglia Ruskin is a vibrant workplace and the University is gaining prominence both nationally and internationally. ARU have ambitious plans for the future and are determined that the students and staff will realise their full potential. Their main campuses in the cities of Cambridge, Chelmsford and Peterborough have been transformed with major capital investment. With an annual turnover of over £200m, ARU are a major force for higher education and one of the largest universities in the East of England.
In a competitive marketplace, ARU is seeking to drive a changed approach to customer acquisition, identifying new ways to engage with students and deliver unique experiences. The Associate Director Customer Acquisition will play an integral part of delivering on the University's new Corporate Plan to attract prospective students and drive brand loyalty. Based out of either the Cambridge or Chelmsford campus, the Associate Director Customer Acquisition will develop and lead on the customer acquisition and loyalty strategy for the organisation, targeting undergraduate and postgraduate students from diverse backgrounds. You will develop and deliver a customer focussed strategy that reinforces ARU's distinction across a broad range of courses, providing incentive and benefits to students selecting ARU as an institution of choice.
The Successful Applicant
ARU are ideally looking for someone who has worked in a strategic, acquisition led position within a commercial organisation. If you're driven by change and are excited by the thought of joining a forward thinking, digitally focused organisation, then please apply.
What's on Offer
ARU offer an extensive range of benefits including a generous holiday entitlement, occupational pension scheme, continuing training and development opportunities, travel to work scheme and competitive relocation package. Please note the post holder will be required to travel to other university sites. Anglia Ruskin University values diversity and welcomes applications from all sections of the community.