Commercial Manager

Key Responsibilities:

1. Strategic Sales & Business Development

• Identify and pursue new business opportunities in the local and African markets.
• Build and manage a robust sales pipeline to achieve revenue and margin targets.
• Develop market penetration strategies tailored to country-specific needs and opportunities.

2. Key Account Management

• Establish strong relationships with key customers, OEMs, and distributors.
• Deliver customer-centric solutions and ensure high client satisfaction and retention.
• Negotiate and close commercial contracts in line with company policies.

3. Market Intelligence & Competitor Analysis

• Monitor market trends, competitor activities, and industry developments across Africa.
• Provide actionable insights to refine commercial strategies and product positioning.

4. Cross-functional Collaboration

• Work closely with technical, production, and logistics teams to ensure smooth order execution and after-sales support.
• Coordinate with the finance team for pricing models, credit control, and risk management.

5. Reporting & Performance Management

• Prepare monthly, quarterly, and annual sales reports with analysis of KPIs, revenue, pipeline, and market trends.
• Provide leadership with data-driven insights to support strategic decision-making.
• Monitor and report on customer satisfaction and commercial performance.