Creative and Brand Specialist

Job Functions:Brand Strategy & Positioning

• Translate the company's positioning ("The Power to Predict") into actionable brand narratives and messaging across verticals and regions.
• Support the refinement of brand value propositions for specific markets, industries, and customer personas.
• Work with senior leadership to localise and scale brand positioning internationally.
• Ensure brand messaging remains future-fit, relevant, and connected to evolving business objectives.

Brand Management & Governance

• Maintain and enforce brand guidelines across all channels, regions, and partners.
• Align brand implementation with broader marketing and business goals.
• Conduct audits to ensure brand consistency in internal and customer-facing materials.
• Provide brand input for business development, partner onboarding, and product packaging.

Hands-on Creative Design

• Create, adapt, and deliver high-quality design assets (digital, print, presentations, social, events, campaigns, etc.).
• Develop and maintain a scalable library of brand templates, toolkits, and collateral.
• Translate brand strategy into visually compelling concepts and campaigns.
• Design for both internal (employee/culture) and external (customer/partner) initiatives.

Creative Oversight & Collaboration

• Brief, review, and sign off on designs from creative teams (internal/external).
• Provide strategic and tactical creative direction to ensure visuals reflect brand tone and market positioning.
• Manage the review and QA process for digital, print, and environmental branding assets.
• Collaborate closely with digital, content, marketing, and product teams.

Campaign Development & Rollout

• Partner with Marketing to conceptualise, design, and execute brand-led campaigns.
• Ensure campaigns align with the company's identity, tone, and value proposition.
• Adapt and refine messaging and creative for cross-market and regional relevance.

Internal Brand Culture

• Build internal engagement around brand values through visual storytelling, campaigns, and recognition programmes.
• Partner with People & Culture to integrate brand into employee experience initiatives.

Partner & International Branding

• Support partner branding and co-branding efforts to align with brand standards.
• Provide design tools, templates, and guidance to regional/international partners.
• Work with resellers and agencies to ensure correct brand implementation globally.

Brand Assets

• Coordinate design and branding for internal and external events.
• Maintain and update a library of scalable brand templates and assets.
• Manage inventory and fulfilment for branded assets, corporate wear, and promotional items.

Digital Presence & Social Media Branding

• Design and oversee branding consistency across all digital channels, including social media, email, and website.
• Work with digital and content teams to ensure visual and verbal identity are unified across platforms.

Innovation & Scalability

• Identify opportunities to evolve the brand toolkit, creative processes, and improve brand accessibility.
• Proactively drive improvements in brand and creative governance systems.