Marketing Head - Nigeria

The successful candidate within the Marketing Head - Nigeria role, will be responsible for the following:

• Responsible for all marketing strategies and programs while leading new initiatives that target the consumer audience
• Responsible for development and communication of the marketing strategy and vision on a global level
• Financial responsibility for all marketing and advertising related efforts for franchises
• Develop long-term franchise plans with studio exec teams
• Ensure consumer insights are provided during the development of games through qualitative and quantitative research
• Provide direction on market scope and marketing spend, incorporating media mix models and demand funnels, ensuring budget ownership/accountability at functional level.
• Identify and develop key strategic alliances with external brands, media and commercial partners
• Partner with Management in forecasting and demand planning
• Responsible for licensor and partner relationships