- B2C Marketing Activation experience in Egypt
- Experience in ATL, BTL and digital campaigns
About Our Client
Our client is a global player of the automotive industry. As part of its North African growth strategy, we are recruiting a Marketing Manager for its operations in Egypt.
Based in Cairo, you report to the Country Manager and are custodian of the a product category with effective brands management in Egypt.
In line with this role, you will be expected to fulfill the following assignments:
- Building Marketing mixes and campaigns together with brand equity for the group's brands across specific ranges in Egypt,
- Planning and achieving the targeted retail volume for the brands by closely working with Country manager, distributor and dealers,
- Defining the marketing plan to address challenges and develop a 360 communication plan (ATL/BTL/ Digital) for improvement of brand salience and maximize brand preference in Egypt,
- Understanding the customer category and purchase funnel for brands in Egypt,
- Developing insights for the category by identifying the need / gap,
- Creating regular marketing communication collaterals and digital artworks meeting the demands of Egypt,
- Monitoring the brand communication effectiveness and its POS ROI,
- Maintaining brands Management Information System and monitoring target achievement,
- Ensuring periodic reporting and sharing of reports to the headquarters located in Asia.
- Planning achievement of New Product Development volume and market shares in Egypt.
The Successful Applicant
You are degree educated with a specialization in Marketing and a minimum of 5 years' experience in Marketing activation with B2C international companies in Egypt. Experience in the automotive industry will be of great value and knowledge of ATL, BTL and digital campaigns is key. Knowledgeable, driven and structured, you are able to work independently and are looking for a Marketing role where everything is to be built from scratch when it comes to Marketing strategy and operations for the brands in Egypt.
What's on Offer