Product Marketing Manager - Egypt - e commerce

Based in Cairo where the Group is hosting activities' development and reporting to the Product & Marketing Director, you will play an important role in developing products' marketing strategy.

In line with this role, you will be expected to fulfill the following assignments :

• Developing overall strategy and tactics to get the word out about the Group's brand and drive qualified traffic to digital channels,
• Developing product marketing strategies (pricing, advertising, product launching),
• Deploying successful marketing campaigns and own their implementation from ideation to execution with various teams (design, content, growth hacking, and products),
• Studying Group's products to translate details into benefits for various user personas,
• Following and analyzing market trends to position products adequately,
• Analyzing consumer behavior and adjusting advertising campaigns accordingly,
• Producing valuable and engaging content for Group's digital products that attracts and converts target audience in Egypt and the MENA region,
• Evaluating products performance using relevant KPIs and feedback from existing and prospective customers,
• Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against,
• Testing marketing product features, releases and ad copies,
• Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely,
• Building strategic relationships and partnering with key industry players, agencies and vendors.