MARKETING DIRECTOR - Egypt - Building Materials

Reporting to regional leadership, you will lead the marketing function in Egypt with a strong focus on product marketing and market positioning of building materials solutions. Key responsibilities include:

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  Define and execute the country marketing strategy in alignment with regional and global objectives.
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  Lead, develop and manage the local marketing team, ensuring effective execution across brand, product, and digital marketing activities.
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  Drive product marketing strategy to strengthen the positioning of building materials solutions across key market segments.
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  Define value propositions and go-to-market strategies for product ranges and project-based solutions.
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  Partner closely with commercial and technical teams to support business growth through trade marketing and market activation initiatives.
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  Lead new product launches and ensure the development of effective marketing collateral for technical product ranges.