- Explore trends shaping the world of work
The big story
See what’s shaping talent decisions in 2026. This year’s insights show how AI is influencing hiring, why skills now matter most, and how trust and balance affect career moves. Explore the themes shaping the world of work, market by market.
Explore our toolOur data, your way
Explore the insights that matter most to your market and sector. Use our interactive tool to break down results by country, industry and role type, and turn the latest findings into actions that strengthen your hiring, development and retention strategies.
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What’s inside?
AI in hiring:
How do you make confident decisions when both candidates and employers use AI, and applications look more polished than ever?
Skills and capability:
Which skills matter most in 2026, and how do you assess real capability as roles evolve?
Work–life balance:
If people are cautious about risking their balance by moving roles, how do you design roles and processes that earn their confidence?
Trust and transparency:
How do pay transparency, ways of working and leadership behaviour shape attraction and retention?

Julien Raze
Managing Director,
Michael Page
Middle East and AfricaBuild your hiring advantage in an AI‑shaped world
“Hiring Through the Hype, our 2026 Africa Talent Trends report, is the most comprehensive annual talent study of its kind, it brings together the views of more than 60,000 professionals worldwide, including insights from across Africa. The data helps separate signal from noise, giving leaders a clearer view of what they should prioritise as new technologies, skills demands and business pressures continue to evolve. The challenge today isn’t a lack of information, it’s knowing what to act on, how to move forward with confidence, and how to keep people at the heart of every decision.”
Ready to hire through the hype?
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