Senior Digital Marketing Manager

Digital Strategy & Leadership

• Define and lead the digital marketing vision and roadmap aligned with business objectives.
• Establish a scalable and future-ready digital ecosystem that supports acquisition, conversion, and customer engagement goals.
• Champion modern digital marketing practices and innovation across the organisation.

Digital Experience & Website Optimisation

• Oversee the corporate website and digital channels to deliver seamless and impactful user experiences.
• Drive continuous improvements through behavioural analytics, A/B testing, heatmapping, and data-driven insights.
• Ensure content, user journeys, and digital touchpoints effectively communicate the organisation's expertise and value proposition.

Team Leadership & Stakeholder Management

• Build, lead, and develop a multidisciplinary digital marketing team.
• Identify capability gaps and recruit talent across key disciplines including UX/UI, content strategy, analytics, marketing automation, and AI-enabled marketing tools.
• Foster collaboration across Sales, Consulting, Delivery, Pre-Sales, and IT teams to deliver integrated digital initiatives.

Performance & Growth

• Define, monitor, and optimise KPIs that measure digital contribution to brand awareness, lead generation, customer engagement, and revenue growth.
• Establish dashboards, reporting frameworks, and continuous improvement processes.
• Lead testing, optimisation, and conversion improvement initiatives to maximise digital performance.

Innovation & Technology

• Evaluate and implement emerging marketing technologies and digital capabilities.
• Explore opportunities in areas such as:
  • Real-time behavioural analytics
  • Dynamic content delivery
  • Conversational AI and chat solutions
  • CRM automation and customer data enrichment
  • AI-driven marketing tools
  • Privacy, consent management, and tracking technologies
• Ensure technology investments align with strategic goals and business needs.