Senior Digital Marketing Manager

Digital Strategy & CMS
Senior Leadership

About Our Client

Our client is a forward-thinking organisation operating in a knowledge-driven B2B environment where expertise, trust, and long-term relationships are key differentiators. As part of its digital transformation journey, the company is investing in its digital capabilities and is seeking a senior leader to shape and future-proof its digital marketing strategy and customer engagement model.

Job Description

Digital Strategy & Leadership

Define and lead the digital marketing vision and roadmap aligned with business objectives.
Establish a scalable and future-ready digital ecosystem that supports acquisition, conversion, and customer engagement goals.
Champion modern digital marketing practices and innovation across the organisation.

Digital Experience & Website Optimisation

Oversee the corporate website and digital channels to deliver seamless and impactful user experiences.
Drive continuous improvements through behavioural analytics, A/B testing, heatmapping, and data-driven insights.
Ensure content, user journeys, and digital touchpoints effectively communicate the organisation's expertise and value proposition.

Team Leadership & Stakeholder Management

Build, lead, and develop a multidisciplinary digital marketing team.
Identify capability gaps and recruit talent across key disciplines including UX/UI, content strategy, analytics, marketing automation, and AI-enabled marketing tools.
Foster collaboration across Sales, Consulting, Delivery, Pre-Sales, and IT teams to deliver integrated digital initiatives.

Performance & Growth

Define, monitor, and optimise KPIs that measure digital contribution to brand awareness, lead generation, customer engagement, and revenue growth.
Establish dashboards, reporting frameworks, and continuous improvement processes.
Lead testing, optimisation, and conversion improvement initiatives to maximise digital performance.

Innovation & Technology

Evaluate and implement emerging marketing technologies and digital capabilities.
Explore opportunities in areas such as:
- Real-time behavioural analytics
- Dynamic content delivery
- Conversational AI and chat solutions
- CRM automation and customer data enrichment
- AI-driven marketing tools
- Privacy, consent management, and tracking technologies
Ensure technology investments align with strategic goals and business needs.

The Successful Applicant

Experience & Qualifications

Minimum 8 years of experience in Digital Marketing, ideally within a B2B services, consulting, or technology environment.
Proven track record of leading digital transformation initiatives, corporate websites, or complex digital ecosystems.
Strong understanding of B2B buyer journeys, multi-channel marketing strategies, and lead generation practices.
Hands-on experience with MarTech and WebTech platforms, including CMS, CRM, analytics, marketing automation, and AI-enabled tools.

Leadership & Collaboration

Demonstrated experience building, mentoring, and managing high-performing digital teams.
Strong stakeholder management skills with the ability to influence and drive change across multiple business functions.
Experience working closely with senior leadership and cross-functional teams.

Key Competencies

Strategic and commercially minded.
Highly analytical and data-driven.
Innovative, curious, and forward-thinking.
Strong project management and organisational skills.
Excellent communication and presentation abilities.
Able to translate complex concepts into clear, actionable strategies.

What's on Offer

This is a unique opportunity to play a pivotal role in shaping the future of a growing organisation's digital presence and customer engagement strategy. The successful candidate will have significant influence over how the business is discovered, perceived, and engaged with in an increasingly digital marketplace.

Contact

Jeremy Yan

Quote job ref

JN-042026-6987858

Phone number

+230 460 5127