Sales Manager

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute a sales strategy to achieve monthly and annual revenue targets
• Identify and pursue new business opportunities (residential, commercial, and project-based sales)
• Drive cross-selling across product ranges
• Monitor sales pipeline and conversion rates, ensuring consistent follow-ups

Marketing Planning & Execution

• Develop and implement an annual and quarterly marketing plan aligned with sales targets
• Plan and execute integrated marketing campaigns, including:
  • Digital marketing
  • In-store/showroom promotions
  • Events, exhibitions, and product launches
• Oversee creation and distribution of marketing collateral (brochures, catalogues, showroom displays)
• Ensure brand consistency across all channels in line with supplier brand guidelines
• Track and measure marketing effectiveness (ROI, lead generation, conversion rates)
• Align marketing activities with seasonal demand and local market dynamics

Showroom Management

• Oversee day-to-day operations of the showroom
• Ensure showroom displays are maintained to a high standard and aligned with brand guidelines
• Optimize customer experience within the showroom to maximize walk-in conversion rates

Team Leadership

• Manage, train, and motivate Brand Ambassadors
• Set individual sales targets and monitor performance
• Conduct regular coaching sessions and performance reviews
• Ensure strong product knowledge across all team members
• Maintain discipline in CRM usage and sales reporting

Customer Relationship Management

• Oversee handling of all incoming leads (walk-ins, calls, digital inquiries)
• Ensure timely and professional communication with clients
• Support the team in closing high-value or complex deals
• Manage key accounts and strategic customer relationships

Sales Process & Operations

• Ensure adherence to the full sales cycle:
  • Lead qualification
  • Site visits / measurements
  • Quotation preparation
  • Order confirmation
  • Handover to installation team
• Coordinate closely with technical teams to ensure smooth project delivery
• Resolve customer issues or escalations efficiently

Market Intelligence & Competitive Analysis

• Continuously monitor industry trends, including construction, home improvement, and security solutions markets
• Track competitor activity, including pricing, promotions, product offerings, and positioning
• Analyze market developments in Mauritius, including customer preferences and emerging demand patterns
• Provide regular insights and strategic recommendations to management
• Identify opportunities for new product introductions or market expansion
• Benchmark company performance against competitors

Reporting & Performance Tracking

• Prepare weekly and monthly sales and marketing reports
• Prepare sales forecasts across all brands
• TrackKPIs such as:
  • Conversion rates
  • Average deal size
  • Sales cycle duration
  • Sales performance against budgets
  • Lead response time
  • Marketing ROI and lead generation metrics
• Provide insights and recommendations to improve performance