Chief Sales Officer

Sales Strategy and Monitoring

• Assist the General Manager in the preparation of strategic and operational plans as approved by the Board of Directors and ensure timely and efficient execution.
• Work closely with the Chief Financial and Operations Officer to set monthly, quarterly and yearly sales budget for each brand represented for the region in the Business Unit (BU).
• Identify potential markets for the company's brands and products.
• Evaluate the development of new brands and products and develop business cases that are value-added and sustainable.
• Drive new business development by pursuing lead generation, networking, and attending industry events.
• Expand the company's customer base and increase its market share across the region.
• Prepare and present sales, revenue and expenses reports and realistic forecasts to management team as and when required.

Sales and Marketing Management

• Develop and implement high-impact marketing strategies and activities to boost and grow sales revenue and profit.
• Manage the channel market development fund and sales incentive programmes and measure their respective ROI.
• Keep up to date with major global emerging trends, innovative technologies, products and promising companies (vendors).
• Prepare travel and marketing budgets for the BU.
• Ensure that the sales team order products that suit the market.

People Management

• Manage effectively and efficiently the sales team to achieve sales and revenue targets and ensure that the BU's profitability target is achieved.
• Oversee activities and set individual sales targets for the sales team of the BU across the region.
• Regularly track overall performance of sales team and take necessary actions to ensure a high performing team.
• Work closely with the Human Resources representative to perform performance appraisal on a regular basis to assess the sales team performance and create a training and development plan accordingly.
• Meet customer acquisition and revenue growth targets of the BU by keeping the sales team competitive and innovative.
• Foster and sustain a working environment that stimulates employee engagement and supports the company's culture and values.

Service and Relationship Management

• Foster good commercial relationship with suppliers/vendors to ensure that they provide needed products and services.
• Work and negotiate with vendors on special deals and tenders.
• Review regularly the value proposition of the company to ensure that it is still relevant for the different channel partners.
• Ensure regular onsite visits of customers of the BU.
• Develop and maintain strong and last-longing relationship with existing and new customers of the BU.

Operational Efficiency

• Implement a regular monitoring system with smart KPIs and targets for individual and organisational performance.
• Ensure effective management of the company's recovery & clearance scheme and commercial policies to avoid bad debts.
• Manage continuous improvement and lean programs to increase efficiency and reduce no value-added activities.
• Stock management - Ensure commercial initiatives reduce long-term stock and write-offs are well managed.